A new floor mat that doesn't necessarily add anything to the accumulated wealth of western culture, but did seem like a good idea at the time. And who doesn't need a little reminder that wherever you stand is, in fact, where you are? Feet First mats are made from 100% recycled truck tires with nylon flocking, usable indoors or out. They're washable, durable, and unusually conceptual.

Design: John Cave.